1. The promotion of per capita consumption income and level



The improvement of people's living standards and the increase of per capita disposable income, China's consumption level is gradually rising, and with the rise of beauty consciousness, people's demand for beauty is higher and higher, which promotes the rapid development of the clothing industry. And in recent years, the rapid development of micro credit industry makes it possible to consume in advance, which drives the demand of the clothing market and further drives the development of the clothing market.



2. The rise of clothing E-commerce

E-commerce industry has developed rapidly. Relying on the development of e-commerce industry, clothing e-commerce also develops rapidly. Compared with the traditional clothing sales, clothing e-commerce relies on the Internet, which enables consumers to buy clothes at home and provide convenience for consumers. At the same time, because the clothing e-commerce no longer relies on the traditional stores, it saves the cost, makes the price of clothing decline, and increases the purchase intention of consumers.